Get Behind Us // Charlie Gillette

A few months back we had an all girls team come into our Brooklyn photo studio to create a video performance inspired by the political apathy leading up to the election and the powerlessness and frustration around the current climate in the US. #Getbehindus was created to help honor and celebrate the next generation of artists and activists by displaying a message of unity and optimism via decorative patches on their blue jean back pockets with different slogans/messages. The set was very simple, only using apple boxes to help stagger different levels for the girls to stand on like bleachers and a couple of Kino lighting banks to light the shot.

Director, Charlie Gillette actively sought a diverse group of women from all backgrounds, professions, races, religions, age groups and body types to take part in this performance. Each participant was asked to name a cause they care about to put on their patch. The only guideline given was "no-hate". Though the overall mood of the project hangs more on the playful side, ultimately it seeks to inspire participation and action, which we they see as the gateway to positive change. For more information, take a look at this feature from our friends at Teen Vogue.

https://www.youtube.com/watch?v=8714h3pPNlI